Giraffe Technologies

Products

Analytical Tools

If you have both a website and mobile app, the easiest thing to use is a cross-platform analytics tool. A cross-platform tool helps cut time spent on integration and gives you a full view of everything happening in your apps in one place. If you want simplicity, fast implementation, and a tool to use on any other platform you add later, choose a cross-platform app analytics tool. (Remember to keep scrolling for web app and mobile app specific tools)

Analytics tools for web apps

Believe it or not, there are more options than Google Analytics to track your website's analytics. We all know Google Analytics can be a bit overwhelming to set up, hard to use, or just not ideal for your needs. Plus, there's a lot more to track than pageviews in a web app. So you need the right tools to get the job done.

Although Google Analytics is actually on the list, there are dozens of other (some would say better) options to choose from.

Clicktale (Free and Paid) - Clicktale is more than your average analytics tool. Clicktale helps you go beyond the numbers and shows you see exactly what your users are doing on your site. With Clicktale you can record and watch exactly how a visitor used your website, track user sessions, and view heatmaps. Clicktale also has in-form conversion funnels that tell you where users left off filling out your web forms.
Gosquared (Paid) - Gosquared is a simple, good looking web analytics tool that just works the way you'd expect it to. Besides the standard analytics features, Gosquared has visitor tagging to help you dig deeper into one user's visit. Gosquared even integrates with popular chat tools like Olark or Zopim to help you talk to users in real-time, which is great for user onboarding.
Clicky (Free and Paid) - Clicky is a robust web app analytics tool. Besides website visits and conversions, you can also track your video and audio analytics on your website. Clicky also has heatmaps, website uptime monitoring, and bit.ly integration. Clicky seems to be the most feature-rich option on the list, which is helpful only if you actually need all of these features.
Woopra (Paid) - Woopra helps you track where your users are coming from, how long they've stayed on your site, and even shows you a picture of your users. You can create custom funnels, perform cohort analysis, and get real-time notifications of any in-app activity with Webhooks.
Mint (Paid) - Mint is a self-hosted analytics solution. This means you have to install and manage your analytics on your own server. This is helpful for those looking to save money, as you can simply pay one-time for the license (which is pretty inexpensive already) and use it as much as you want.
Going Up (Paid) - Going Up is the solution for web app marketers looking to manage SEO analytics and web app analytics with one tool. Goingup shows your referring keywords, heatmaps, recent visitors list, and even your Alexa traffic ranking. If you don't want separate tools to manage both and don't mind a basic looking tool (I'm being kind) then use Going Up.
Chartbeat (Paid) - Chartbeat is another beautiful, real-time app analytics tool for web apps. Chartbeat helps you visualize your current visits, shows you which devices your web app users are using, and even helps you track your social media activity on one screen.
Gauges (Paid) - Gauges is a real-time web analytics tool. With Gauges you can track multiple sites in one place, which is helpful for tracking front-end and back-end activity separately. You can also see which browsers your users are using and the keywords they used to find you.
Reinvogorate (Paid) - Reinvigorate is a simple but nice looking real-time analytics tool with heatmaps.You get all the basic analytics features plus visitor tagging and CDN hosted tracking code for speedier page loads.
Crazyegg (Paid) - Crazyegg is a heatmaps only analtyics tool. Crazyegg shows you exactly where users clicked and how they viewed your page. Crazyegg is more ideal for A/B testing and backend feature testing than general visitor and user tracking.

Analytics tools for mobile apps

Mobile apps are no longer basic, single screen tools. Mobile apps are more robust and require analytics tools to help track every moving part. Luckily, there are many options for mobile app development teams. In fact, it seems to be an analytics tool for every little thing that happens in your mobile app. If you've ever wanted to track where your users downloaded your app, see where your users have scrolled or tapped, and even know which screen is most popular in your app, there's an analytics tool on this list for you.

Upsight (Free and Paid) - Upsight is the mobile app analytics tool for developers. You get user segmentation, funnel analysis, cohert, in-app marketing, and unlimited data storage from one tool. Upsight supports virtually every mobile platform including iOS, Android, Javascript, Adobe Air, and more.
Appsflyer (Free and Paid) - Appsflyer is an all-in-one marketing tool with analytics. You can track in-app purchases, app installs, and app engagement with one tool. Besides the typical iOS, Android, and Windows support, Appsflyer also supports platforms like Marmalade, Unity, Appcelerator. There really isn't a platform they don't support.
Amazon Mobile Analytics (Free) - Amazon does a lot and mobile analytics is just another thing they do. Amazon's analytics tool is multi-platform and basic. You can track your iOS, Android, and of course Amazon app analytics with one tool. It does all of the basic things you'd want from a typical analytics tool. Pair it up with their mobile app A/B testing tool and you have everything you need to run a solid mobile app business from one place.
Tapstream (Free) - Tapstream handles user lifecycle analytics. If you've every wanted to know where users are finding out about your app and how often they actually download your app from that source, you can get that information with Tapstream. Tapstream supports iOS, Android, Windows, and Mac apps.
Honeytracks (Free and Paid) - Honeytracks is a little different because it's the mobile app analytics for games. Honeytracks is configured to help game studios track over 90 metrics including mobile app user engagement and cohort analytics.
Apsalar (Free and Paid) _ Apsalar is the analytics tool for larger app shops. It helps you track user analytics and handle your app advertising with one tool.
Roambi (Paid) - Roambi is another tool for the big guys. It's a 3-in-1 analytics tool that helps you track analytics, handle mobile app business intelligence, and app reporting. Roambi lets you send your data to Box and helps you create easy to read reports for the rest of your team.
Appfigures (Free and Paid) - Appfigures is a bit different because it helps you track your app sales with event tracking. Appfigures brings together your app ratings, sales, and payments from every app store in one place. Appfigures works for iOS, Android, and Mac apps. They also have an API that you can use to do whatever else you want.
App Annie (Free and Paid) - App Annie is another tool that doesn't necessarily track user activity but tracks your app sales. With App Annie you can track your app data from iTunes, Google Play & Amazon. You can also track your mobile app revenue, downloads, ratings, reviews & rankings in one place.
Appcelerator (Free and Paid) - Appcelerator is an entire mobile app marketing suite. But their app analytics tool can stand on it's own. With Appcelerator you can track user session times, if the user is new, and even create custom events.