If you have both a website and mobile app, the easiest thing to use is a cross-platform analytics tool. A cross-platform tool helps cut time spent on integration and gives you a full view of everything happening in your apps in one place. If you want simplicity, fast implementation, and a tool to use on any other platform you add later, choose a cross-platform app analytics tool. (Remember to keep scrolling for web app and mobile app specific tools)
Analytics tools for web apps
Believe it or not, there are more options than Google Analytics to track your website's analytics. We all know Google Analytics can be a bit overwhelming to set up, hard to use, or just not ideal for your needs. Plus, there's a lot more to track than pageviews in a web app. So you need the right tools to get the job done.
Although Google Analytics is actually on the list, there are dozens of other (some would say better) options to choose from.
- Clicktale (Free and Paid) - Clicktale is more than your average analytics tool. Clicktale helps you go beyond the numbers and shows you see exactly what your users are doing on your site. With Clicktale you can record and watch exactly how a visitor used your website, track user sessions, and view heatmaps. Clicktale also has in-form conversion funnels that tell you where users left off filling out your web forms.
- Gosquared (Paid) - Gosquared is a simple, good looking web analytics tool that just works the way you'd expect it to. Besides the standard analytics features, Gosquared has visitor tagging to help you dig deeper into one user's visit. Gosquared even integrates with popular chat tools like Olark or Zopim to help you talk to users in real-time, which is great for user onboarding.
- Clicky (Free and Paid) - Clicky is a robust web app analytics tool. Besides website visits and conversions, you can also track your video and audio analytics on your website. Clicky also has heatmaps, website uptime monitoring, and bit.ly integration. Clicky seems to be the most feature-rich option on the list, which is helpful only if you actually need all of these features.
- Woopra (Paid) - Woopra helps you track where your users are coming from, how long they've stayed on your site, and even shows you a picture of your users. You can create custom funnels, perform cohort analysis, and get real-time notifications of any in-app activity with Webhooks.
- Mint (Paid) - Mint is a self-hosted analytics solution. This means you have to install and manage your analytics on your own server. This is helpful for those looking to save money, as you can simply pay one-time for the license (which is pretty inexpensive already) and use it as much as you want.
- Going Up (Paid) - Going Up is the solution for web app marketers looking to manage SEO analytics and web app analytics with one tool. Goingup shows your referring keywords, heatmaps, recent visitors list, and even your Alexa traffic ranking. If you don't want separate tools to manage both and don't mind a basic looking tool (I'm being kind) then use Going Up.
- Chartbeat (Paid) - Chartbeat is another beautiful, real-time app analytics tool for web apps. Chartbeat helps you visualize your current visits, shows you which devices your web app users are using, and even helps you track your social media activity on one screen.
- Gauges (Paid) - Gauges is a real-time web analytics tool. With Gauges you can track multiple sites in one place, which is helpful for tracking front-end and back-end activity separately. You can also see which browsers your users are using and the keywords they used to find you.
- Reinvogorate (Paid) - Reinvigorate is a simple but nice looking real-time analytics tool with heatmaps.You get all the basic analytics features plus visitor tagging and CDN hosted tracking code for speedier page loads.
- Crazyegg (Paid) - Crazyegg is a heatmaps only analtyics tool. Crazyegg shows you exactly where users clicked and how they viewed your page. Crazyegg is more ideal for A/B testing and backend feature testing than general visitor and user tracking.
Mobile apps are no longer basic, single screen tools. Mobile apps are more robust and require analytics tools to help track every moving part. Luckily, there are many options for mobile app development teams. In fact, it seems to be an analytics tool for every little thing that happens in your mobile app. If you've ever wanted to track where your users downloaded your app, see where your users have scrolled or tapped, and even know which screen is most popular in your app, there's an analytics tool on this list for you.